solid brand design is essential

Your brand identity goes beyond just a logo. Great branding increases the value of a company by improving recognition, creating trust, establishes consistent visuals, and gives direction for advertising and marketing materials. From a memorable impression that leads to word of mouth referrals, to smart advertising to target new customers, full brand identity can directly lead to growth in your business.

A brand represents the collection of a viewer’s perception of a particular company. Top companies in the world are so consistent with their branding that you only need to see a portion of their visuals to identify what company it is. An effective visual brand gives you a major edge in increasingly competitive markets. What is a company without a strong brand? A commodity. What would Nike be without their distinctive brand? Just another clothing manufacturer, right? Your brand defines your identity. It’s at the heart of what makes you unique, and why customers buy from you and remain loyal.

capabilities

How does LGCY help brands? Brand consistency is achieved through using established brand fonts, colors, layouts, imagery styles, and even the voice the written text is heard. We call this “brand standards”.

We work with you to establish those brands standards and create a visual language. Whether you are a new company looking to set things right from the beginning, or an existing company looking to rebrand and catch up to the times—LGCY is here to create your visual brand identity.