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barbells & bullets
Art Direction, Apparel Production, Merchandise Strategy & Graphic Design
Barbells & Bullets was an industry combination of fitness and firearms—and how those two cultures share common interests with individuals involved in each. The functional fitness community values technical skill learning and has a high involvement of military, law enforcement, and first responders. The firearm community achieves ideas of self-preservation and improved competition times through better fitness training.
Photographer: Christopher Arace
Products included apparel, accessories, and ammunition all produced by the best Michigan manufacturers in their respective fields.
The process is just as important, if not more, than the final product because it dictates the quality and integrity in which each product is created. Ammunition production was held to the highest standards and carried out by the top manufacturer in Michigan — Fenix Ammunition. We built the trust of the audience on the strict manufacturing processes of the supplier. We handled production coordination, pricing structures, logistics, and cost analysis to provide Barbells & Bullets with product on-time and within budget.
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